Lessons from the road.
ProDev is PromoEQP's professional-development program — conversations and hard-won lessons from people who've spent decades inside branded merchandise. It starts with our series, Roadside Attractions.
Introduction to Roadside Attractions
with Rod Brown
Roadside Attractions captures the stories behind the people, experiences, challenges, and lessons learned from decades inside the branded merchandise industry.
Lose the Order. Keep the Client.
with Rod Brown
When you lose an order, most reps disappear. Rod Brown shares the strategy that's kept his client relationships intact for decades — protect the lifetime value of the relationship, not just the reorder.
No slides. No script.
Just shop talk.
Every episode of Roadside Attractions hands you a strategy. Shop Talk is where Rod Brown shows you how to use it — a live, informal follow-up after each new episode.
Join Rod in his garage — bikes, boats, tools, gear, and no filter — for about an hour. We dig into the topic, expand on what didn't make the final cut, and take your questions directly. Just shop talk with someone who's been in this business for 50 years.
Shop Talk meets select Wednesday mornings at 8:00 AM Pacific — one session per episode, not necessarily every week. Each runs about an hour.
Send your questions ahead to roderick@rodsroad.com — the more specific, the better — or ask live by chat or open mic. Members get the join link with each episode.
This summer: five episodes, five garage sessions. Show up, ask something real, and leave with something you can use Monday morning.
Watch the full series.
The complete ProDev library lives in your PromoEQP dashboard — free with your membership.