ProDev is PromoEQP's professional-development program — conversations and hard-won lessons from people who've spent decades inside branded merchandise. It starts with Roadside Attractions: five monthly episodes with Rod Brown, made with the Branded Merch Network.
with Rod Brown
The opportunity is there. Will you be ready? Rod Brown on timing, research and relationship-building. Fast-growing companies haven't built the bureaucracy yet, so it's easier to get in. Pay attention to what they're announcing - a press release is a signal that a new opportunity may be opening. And don't just follow the company, follow the people: when people move and businesses grow, new opportunities follow.
The fourth installment of five. Each episode lands with a strategy, then a live Shop Talk session with Rod to put it to work.
Every episode of Roadside Attractions, free to watch, in order, with a new one each month. Members get two more things on top: the live Shop Talk session with Rod after each episode, and that episode's toolkit — the letter templates, phone scripts and research he wrote to go with it.
Earn the Right to Meet
with Rod Brown
The tools changed. The game didn't: research still gets you in the door. Rod Brown started with cold calls, a newspaper and a roll of dimes, and it wasn't working until he started digging deeper. You can't fake relevance - know a client's business before you ask for their business. AI doesn't replace the research, it supercharges it.
The Haptic Advantage
with Rod Brown
Your prospects aren't ignoring you - you're asking for too much, too soon. Rod Brown on how a simple coffee mug became a conversation strategy: something a buyer can hold earns the attention another email never will, and attention comes before conversion.
Lose the Order. Keep the Client.
with Rod Brown
When you lose an order, most reps disappear. Rod Brown shares the strategy that's kept his client relationships intact for decades — protect the lifetime value of the relationship, not just the reorder.
Episode 4 Teaser
with Rod Brown
Episode 3 Teaser
with Rod Brown
Episode 2 Teaser
with Rod Brown
Introduction to Roadside Attractions
with Rod Brown
Roadside Attractions captures the stories behind the people, experiences, challenges, and lessons learned from decades inside the branded merchandise industry.
Branded Merch Network
Roadside Attractions is a Branded Merch Network production, presented to our distributor community by PromoEQP. All five episodes, plus their wider slate of industry conversations, live on their site.
Every episode of Roadside Attractions hands you a strategy. Shop Talk is where Rod Brown shows you how to use it — a live, informal follow-up after each new episode.
Join Rod in his garage — bikes, boats, tools, gear, and no filter — for about an hour. We dig into the topic, expand on what didn't make the final cut, and take your questions directly. Just shop talk with someone who's been in this business for 50 years.
Shop Talk meets at 8:00 AM Pacific, once per episode. Episodes drop monthly, so does the session. Each runs about an hour.
Send your questions ahead to roderick@rodsroad.com — the more specific, the better — or ask live by chat or open mic. Members get the join link with each episode.
Five episodes, five garage sessions, one a month. Show up, ask something real, and leave with something you can use Monday morning.
The episodes are yours to watch. What members get is the rest of it: Shop Talk, the live hour with Rod after each episode, and every episode's toolkit — his own letter templates, phone scripts and research, written to be picked up and used.
